ALEX FOSTER IS AN ENTREPRENEUR AND CREATIVE DRIVEN BY A LOVE FOR BUILDING BRANDS AND SCALING BUSINESSES. HE HAS CO-FOUNDED COMPANIES IN ARTIFICIAL INTELLIGENCE AND FINANCIAL TECHNOLOGY, BUT HIS TRUE PASSION LIES IN THE PROCESS - THE EVOLUTION, THE LESSONS, THE GROWTH. NOW, HE'S SHARING THAT JOURNEY OPENLY THROUGH HIS PERSONAL BRAND, DOCUMENTING WHAT IT REALLY TAKES TO CREATE AND BUILD ALONG THE WAY.